GTM Excellence
Positioning, launches, market intelligence and technical product storytelling built for real buying environments.
Product Marketing / Industrial B2B / 2012—2026
I turn technical products into commercial momentum.
Strategic marketing and tactical sales support for industrial and construction sectors — connecting engineering specifications, market positioning, visual communication and commercial execution.
14+Years in industrial
3Core sectors
40+Tech catalogs
2XSpeed-to-market
THE BIG 5
EGYPS (EGYPES)
EGYPT PROJECTS
ASHRAE HVAC-R
IMCE INDUSTRIAL
METAL & STEEL ME
AGRENA
PRODUCT / MARKET / EXECUTION
Marketing that understands the product before it markets the product.
01 / 08
Product Marketing
Industrial B2B
Go-To-Market
Sales Enablement
Technical Storytelling
Specification Engineering
02
02 / Executive intelligence
Strategy, proof
& product knowledge.
Selected strategy booklets and technical product work built around industrial marketing, insulation and commercial enablement.
Case Study / 01
Product Marketing Portfolio
B2B industrial marketing portfolio covering brand activation, market positioning and GTM commercial execution.
Access strategy booklet →
Technical / 02
Advanced Rockwool Solutions
Rockwool insulation solutions for superior acoustics, fire safety and thermal efficiency in modern construction.
Access technical booklet →
Product / 03
Aluminum Foil Tape
Engineered for sheet metal roof sealing applications with superior adhesion and weather resistance.
View product specs →
Technical Guide / 04
High-Performance Waterproofing
An executive guide to bituminous systems, installation methods, and quality standards for durable structural protection.
Open executive guide →
03
03 / OMNICHANNEL EXECUTION
From market idea to field execution.
A 360° marketing scope that combines digital growth with traditional industrial channels, international exhibitions, distributor networks, and consultant project specification.
SYSTEM / 360°
One connected system across product, market, sales and creative execution. Built for technical industries where credibility matters as much as visibility.
Sales Enablement
Catalogs, technical decks, pitch assets and field-ready communication that help sales teams move faster.
Visual Branding
From exhibitions and brochures to digital campaigns — one recognizable commercial language across touchpoints.
Digital & AI
Performance marketing, SEO, automation and AI-assisted production used to increase output without losing quality.
Creative / Digital Marketing
Brand Strategy ↗
AI-Powered Content ↗
Global Exhibition Digital ↗
Social Media Ads (Meta) ↗
Digital Campaigns ↗
UX/UI Optimization ↗
SEO & SEM ↗
Email & Analytics ↗
Traditional & BTL Marketing
Escaping the Price Wars ↗
Print (Catalogs, Flyers) ↗
Outdoor & Road Ads ↗
Customer Gifts & Merch ↗
Competitor Analysis ↗
Strategic Product Mktg ↗
Exhibition Management ↗
Submittal for Projects ↗
04
04 / Visual Engineering & Specification
Visual design with an engineering mission.
Every render built to validate & specify.
Every visual model here is an engineering asset engineered to demystify complex systems, satisfy strict consultant submittals, and accelerate commercial adoption.
All Systems
Thermal & Acoustic
Waterproofing
HVAC & Sealants
11 Materials
01 / 11
05
05 / Marketing Stack & Calculator
Tools with a job to do.
The platforms and production system used to turn marketing strategy into measurable commercial output.
01 — Production Ecosystem
Measure it.
Build it.
Scale it.
A 3D stack of the platforms used to turn marketing strategy into measurable commercial output.
Tactical Competencies
Paid & Search Ads
High-intent B2B search, Meta lead-gen campaigns, and targeted industrial buyer outreach.
Creative Engineering
Approved technical catalogs, 3D architectural renders, and unified booth identity across expos.
AI-Powered Scale
ChatGPT, Gemini, and automated prompt workflows for rapid technical content turnaround.
Field Enablement
Consultant submittal decks, distributor support collateral, and competitor comparison matrices.
06
06 / Career Track
Built inside the industry.
Not around it.
A 14-year proven trajectory from technical IT infrastructure roots to senior MarCom and regional product marketing leadership.
Digital Marketing & Content Specialist
Saudi Bitumen Industries Co. Ltd. (SABIT) • Remote | Riyadh, KSA
Spearheading remote B2B digital content and marketing communications for waterproofing and bitumen systems in the Saudi market. Developing engaging technical content, strengthening product visibility across digital channels, and aligning technical specifications with market-oriented messaging.
Product Marketing Manager
Cairo Insulations Group (CIG) • Cairo, Egypt
Led corporate marketing strategy and product brand architecture across thermal and acoustic insulation portfolios. Restructured product positioning for commercial, industrial, and residential projects, managed marketing collaterals and submittal files, and equipped sales channels with battle-cards and specification kits.
Marketing Communications (MarCom) Manager
ROCKAL For Insulation Materials • Cairo, Egypt
Directed long-term marketing communications, brand evolution, and multi-product line campaigns for rock wool and insulation systems over a 10-year tenure. Formulated technical catalogs, submittal binders, and application guides for MEP contractors and consultants, while orchestrating regional trade shows (Big 5, HVAC Expos).
07
07 / Credentials & Foundation
Qualifications.
Credibility.
Professional marketing certifications and university business foundation supporting data-driven industrial execution.
Professional Certifications
LinkedIn Marketing Strategy Certification
LinkedIn Academy (2026)
B2B Enterprise Lead Generation & Positioning.
Amazon Ads Certified Specialist
Digital Growth & Attribution
Data Optimization, Attribution & Analytics.
Academic Education
Bachelor of Business Management
October University (2004 — 2008)
GPA: 3.85 / 4.0 [High Distinction Honor]
Base of Operations
LOCATION
Cairo - El Shrouk City, Egypt (Egypt & GCC)
08 / Let’s Connect
Let’s turn technical products into
commercial market momentum.
Click to Zoom 🔍
Available Forms
Product Marketing / Industrial B2B / 2012—2026
I turn technical products into commercial momentum.
Strategic marketing and tactical sales support for industrial and construction sectors — connecting engineering specifications, market positioning, visual communication and commercial execution.
14+Years in industrial
3Core sectors
40+Tech catalogs
2XSpeed-to-market
THE BIG 5
EGYPS (EGYPES)
EGYPT PROJECTS
ASHRAE HVAC-R
IMCE INDUSTRIAL
METAL & STEEL ME
AGRENA
PRODUCT / MARKET / EXECUTION
Marketing that understands the product before it markets the product.
01 / 08
Product Marketing
Industrial B2B
Go-To-Market
Sales Enablement
Technical Storytelling
Specification Engineering
02
02 / Executive intelligence
Strategy, proof
& product knowledge.
Selected strategy booklets and technical product work built around industrial marketing, insulation and commercial enablement.
Case Study / 01
Product Marketing Portfolio
B2B industrial marketing portfolio covering brand activation, market positioning and GTM commercial execution.
Access strategy booklet →
Technical / 02
Advanced Rockwool Solutions
Rockwool insulation solutions for superior acoustics, fire safety and thermal efficiency in modern construction.
Access technical booklet →
Product / 03
Aluminum Foil Tape
Engineered for sheet metal roof sealing applications with superior adhesion and weather resistance.
View product specs →
Technical Guide / 04
High-Performance Waterproofing
An executive guide to bituminous systems, installation methods, and quality standards for durable structural protection.
Open executive guide →
03
03 / OMNICHANNEL EXECUTION
From market idea to field execution.
A 360° marketing scope that combines digital growth with traditional industrial channels, international exhibitions, distributor networks, and consultant project specification.
SYSTEM / 360°
One connected system across product, market, sales and creative execution. Built for technical industries where credibility matters as much as visibility.
GTM Excellence
Positioning, launches, market intelligence and technical product storytelling built for real buying environments.
Sales Enablement
Catalogs, technical decks, pitch assets and field-ready communication that help sales teams move faster.
Visual Branding
From exhibitions and brochures to digital campaigns — one recognizable commercial language across touchpoints.
Digital & AI
Performance marketing, SEO, automation and AI-assisted production used to increase output without losing quality.
Creative / Digital Marketing
Brand Strategy ↗
AI-Powered Content ↗
Global Exhibition Digital ↗
Social Media Ads (Meta) ↗
Digital Campaigns ↗
UX/UI Optimization ↗
SEO & SEM ↗
Email & Analytics ↗
Traditional & BTL Marketing
Escaping the Price Wars ↗
Print (Catalogs, Flyers) ↗
Outdoor & Road Ads ↗
Customer Gifts & Merch ↗
Competitor Analysis ↗
Strategic Product Mktg ↗
Exhibition Management ↗
Submittal for Projects ↗
04
04 / Visual Engineering & Specification
Visual design with an engineering mission.
Every render built to validate & specify.
Every visual model here is an engineering asset engineered to demystify complex systems, satisfy strict consultant submittals, and accelerate commercial adoption.
All Systems
Thermal & Acoustic
Waterproofing
HVAC & Sealants
11 Materials
01 / 11
05
05 / Marketing Stack & Calculator
Tools with a job to do.
The platforms and production system used to turn marketing strategy into measurable commercial output.
01 — Production Ecosystem
Measure it.
Build it.
Scale it.
A 3D stack of the platforms used to turn marketing strategy into measurable commercial output.
Tactical Competencies
Paid & Search Ads
High-intent B2B search, Meta lead-gen campaigns, and targeted industrial buyer outreach.
Creative Engineering
Approved technical catalogs, 3D architectural renders, and unified booth identity across expos.
AI-Powered Scale
ChatGPT, Gemini, and automated prompt workflows for rapid technical content turnaround.
Field Enablement
Consultant submittal decks, distributor support collateral, and competitor comparison matrices.
06
06 / Career Track
Built inside the industry.
Not around it.
A 14-year proven trajectory from technical IT infrastructure roots to senior MarCom and regional product marketing leadership.
Digital Marketing & Content Specialist
Saudi Bitumen Industries Co. Ltd. (SABIT) • Remote | Riyadh, KSA
Spearheading remote B2B digital content and marketing communications for waterproofing and bitumen systems in the Saudi market. Developing engaging technical content, strengthening product visibility across digital channels, and aligning technical specifications with market-oriented messaging.
Product Marketing Manager
Cairo Insulations Group (CIG) • Cairo, Egypt
Led corporate marketing strategy and product brand architecture across thermal and acoustic insulation portfolios. Restructured product positioning for commercial, industrial, and residential projects, managed marketing collaterals and submittal files, and equipped sales channels with battle-cards and specification kits.
Marketing Communications (MarCom) Manager
ROCKAL For Insulation Materials • Cairo, Egypt
Directed long-term marketing communications, brand evolution, and multi-product line campaigns for rock wool and insulation systems over a 10-year tenure. Formulated technical catalogs, submittal binders, and application guides for MEP contractors and consultants, while orchestrating regional trade shows (Big 5, HVAC Expos).
07
07 / Credentials & Foundation
Qualifications.
Credibility.
Professional marketing certifications and university business foundation supporting data-driven industrial execution.
Professional Certifications
LinkedIn Marketing Strategy Certification
LinkedIn Academy (2026)
B2B Enterprise Lead Generation & Positioning.
Amazon Ads Certified Specialist
Digital Growth & Attribution
Data Optimization, Attribution & Analytics.
Academic Education
Bachelor of Business Management
October University (2004 — 2008)
GPA: 3.85 / 4.0 [High Distinction Honor]
Base of Operations
LOCATION
Cairo - El Shrouk City, Egypt (Egypt & GCC)
08 / Let’s Connect
Let’s turn technical products into
commercial market momentum.
Click to Zoom 🔍
Available Forms